CHIANG MAI, A CITY FOR A HEARTY SPIRITUAL QUEST

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Project brief

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This project aims to create a new logo, set of icons and other design assets to create a unique identity for the chosen location (either a city, neighborhood or region). The application of branding techniques to geographical locations with the goal of creating of an identity that turns a city or neighborhood from a location into a destination where people want to live, work and visit.

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Design rationale

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The chosen location is Chiang Mai, where past and the present meet. The modern buildings stand side by side with the venerable ancient temples, which creates a seamless dialogue between the past and the present. The branding of Chiang Mai aims to show people that this is the place they can reconnect with themselves; this is the place where they can find a way to reunite their souls; the place where to find the inner peace. Chiang Mai is the hearty spiritual quest. The walking monks with umbrellas is a common scene in Chiang Mai; they walk around the streets to pray for people and the city.

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#City branding

#Advertising design