GLOBAL PHOTOGRAPHY AWARD: BRAND DESIGN
This project aims to create a lifestyle magazine including the nameplate, tag line, covers for 3 issues, and series of internal spreads (12 pages total for 6 spreads). The spreads will include one table of contents (TOC that showcases content for a potential 50-page magazine), one department spread and/or column spread, and spreads for two feature articles (two spreads for each article) or other combination of different types of content. The magazine is designed to attract a niche market rather than a general mass market magazine.
The magazine includes ideas, articles and artworks that inspire audience to go beyond the art practice with sustainability. From floral design to land art, it talks about how to use non-toxic, sustainable materials in artworks, and integrating conceptual ideas of sustainability into the creation. This publication is a guidance to unveil the humanity with our mother earth.
The choice of the color palette aims to create a gentle and peaceful atmosphere. The enlarged fonts, photographies and white spaces are designed to create a space for the audience to breathe, to pause a second from their busy lives; then immerse themselves in this lifestyle magazine, to reconnect with art, nature and human.